Tuesday, August 25, 2020

The poem Miniver Cheevy by Edwin A. Robinson Essay Example

The sonnet Miniver Cheevy by Edwin A. Robinson Paper The sonnet â€Å"Miniver Cheevy† by Edwin A. Robinson paints an intriguing image of a man so totally fixated on praised chronicled accounts that he scorns the current day. It appears as if Miniver Cheevy’s sentimental optimism winds up turning into his ruin while expressing, â€Å"Miniver hacked, and called it destiny,/And continued drinking. † â€Å"Miniver Cheevy, offspring of disdain, Grew lean while he ambushed the seasons; He sobbed that he was ever conceived, And he had his reasons† This first refrain of the sonnet gives a thought of the poem’s subject, however we gain proficiency with this is certainly not an upbeat story. The stanza educates the peruser regarding a kid rewarded with affront, or not deserving of anything besides rather scorn in his life. During the second line the peruser discovers that, the hero either turned out to be exceptionally slender, or almost certain, injury up beaten and worn while experiencing life. Miniver is a pitiful and disappointed character, and the writer readies the peruser to discover why in the third and fourth lines. The subsequent refrain portrays one of â€Å"his reasons† to the peruser. Robinson discusses what Miniver likes, which happens to be history. He doesn’t like the age that he lives in. Miniver aches for gallant fights, and times past when men utilized blades not weapons and ponies, not mechanized vehicles. Despite the fact that the story starts with all out antagonism, before the second's over refrain dreams of warriors give him motivation to move and satisfaction fills his heart. â€Å"Miniver moaned for what was not, And imagined, and rested from his works; He longed for Thebes and Camelot, And Priam’s neighbors. † Miniver acknowledged occasions changed and the idea was discouraging to him, so he moaned and communicated discontent for the manner in which things changed. In the wake of a difficult day of work, Miniver ended up dreaming about the tales he read. We will compose a custom exposition test on The sonnet Miniver Cheevy by Edwin A. Robinson explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on The sonnet Miniver Cheevy by Edwin A. Robinson explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on The sonnet Miniver Cheevy by Edwin A. Robinson explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Clearly this character knew history, and would prefer to live in King Arthur or Priam’s age as a feature of a legend, than live in his present circumstance. He needed his name recalled everlastingly, a name that individuals would some time or another read about in stories and sonnets. In the fourth refrain, the creator portrays fragrant names, absence of sentiment, and the absence of request craftsmanship has in present day. In the fifth verse he makes reference to the Medici, a name recollected by numerous individuals as rich craftsmanship gatherers and financers of craftsmen. Robinson isolates the line about the loss of enthusiasm for craftsmanship and the line of his affection for the Medici in two unique refrains, however they certainly relate. At that point, he talks a bit of truth that we hear no place else in the sonnet. When talking about the Medici he states, â€Å"He would have trespassed incessantly,† which tells the peruser he may have another issue in his life. Something about having a lot of cash and influence would either make him be abhorrent, or he feels that cash causes sin in people’s lives. In the 6th verse he returns to negative musings about his life. â€Å"Miniver reviled the commonplace,† states Robinson as he discusses the character’s unremarkableness and how it infuriates him. After observing a khaki suit, he feels nauseated with normal garments; he would prefer to stroll around in awkward iron clad protection than garments of his time. He makes an intriguing examination of a khaki suit, the run of the mill business wear of his day, to one made of iron which implied knights and legends in his verifiable memories. In the accompanying refrain, the hero ponders how terrible a vocation he has or the manner in which he procures cash, however without cash and that activity he would turn out to be increasingly upset. Robinson at that point depicts Miniver’s most serious issue. He thinks excessively. The entirety of his reasoning makes these correlations of his life days previously, to stories and legends that he was unable to try to think about. â€Å"Miniver Cheevy, brought into the world past the point of no return, Scratched his head and continued reasoning; Miniver hacked, and called it destiny, And continued drinking. † All appearances show Miniver as an informed man, yet living in a steady condition of sentimentality and misery. The hero feels caught inside a reality that he doesn't need, and does all that he can to fix that reality in his psyche. In this last verse, Robinson tells the peruser Miniver was conceived in an inappropriate time, a man this set on wonder ought to have been brought into the world numerous years sooner. It appears he felt equivalent to numerous individuals have felt nowadays, and that issue concentrated on admiring and romanticizing about the past. This longing creates in such a significant number of as an approach to get away from the present, more than really needing to live previously. Clearly Miniver was attempting to get away from his current circumstance and his method of getaway was liquor and dreaming.

Saturday, August 22, 2020

Themes Of Rivalry In East Of Eden

Subjects Of Rivalry In East Of Eden John Steinbeck was naturally introduced to a working class family that lived in Salinas, California. During his time at Stanford University Steinbeck worked and took classes he accepted were advantageous before in the long run dropping out. Steinbeck first broadly realized novel was Tortilla Flat written in 1935, about a progression of hilarious circumstances a gathering of piasanos get themselves into (John Steinbeck 1). In 1921, Steinbeck composed East of Eden a novel that manages the mind boggling fight among great and insidiousness. The story intertwines Steinbecks real family ancestry with that of a second anecdotal family the Trasks. The various complexities that emerge in the story repeat those of the scriptural story Cain and Abel. Steinbeck on endless events showed that this novel was his most prized bit of composing, fundamentally because of its material essentialness. The storytellers feeling in East of Eden goes so farther than just to propose the account of Cain and Able is the repetitive account of mankind's history, yet attests that there is no other story (411). The storyteller keeps expressing that each person since Adam and Eve has grappled with the fastidious decision among great and malevolence. When thinking back on their life, the storyteller challenges every individual has one inquiry to pose, will have left just the hard, clean inquiries: Was it acceptable or was it underhanded? Have I progressed nicely or sick (411). Steinbecks forthcoming disclosing of his perspective roots itself more profound than simply the storyteller. Lee, in East of Eden, expresses that the tale of Cain and Abel is the image story of the human spirit (268). Notwithstanding, Steinbecks kibitzing on humanitys image story is slanted by his decision. Steinbeck reasons that while life is a battle between picking great and shrewdness, we make our own way. The image story of mankind isn't simply battle of good and underhandedness, but instead the battle and destruction of fiendishness. All the characters in East of Eden showcase this dramatization and become snared with its ghastly results. In any case, each character in East of Eden has various mentalities towards their unrestrained choice all through their trap with abhorrent. Cathy perseveres that the world comprises of just shrewd, so she chooses to immerse herself in it and utilize it furthering her potential benefit. Cathy discovers that she can utilize malevolence to misuse different characters human shortcomings to additionally profit her own egotistical wants. Aaron, then again, is just ready to see the positive qualities on the planet and that's it. In the wake of discovering that his mom didn't really kick the bucket however rather left the young men to be a whorehouse proprietor, Aaron is so immersed with feeling that he flees. Lee is the main character in East of Eden that can be contended to have effectively removed himself from the dramatization. Be that as it may, even Lees story of birthplace is to rmented with shamelessness and horrifying activities. His primary job in this dramatization is to swim out of sight discreetly reminding the peruser that shrewdness can be survived and that profound quality is a free decision, paying little heed to the way that all people are defective, evil creatures. Cal is a center street between these two outrageous characters. All through the story Cal battles between being underhanded and acceptable, this is straightforwardly observed by his solicitation of Lee, Dont let me be mean (377). Luckily by the finish of the book Cal is effective, as he figures out how to acknowledge Lees conviction of freewill. Despite the fact that we are never advised, it is trusted that Cal later takes this conviction with him following the finish of the book to carry on with a genuine existence with Abra. As in all of Steinbecks books, the character advancement is at the focal point of the story. In East of Eden Steinbeck presents characters two by two: Aaron and Caleb, Abra and Cathy, Adam and Charles; utilizing first initials to at first order which characters are characteristically acceptable and which characters will grapple with the seeds of underhandedness inside them. These orders dependent on initials allude back to the scriptural story of Cain and Abel. Every one of the characters starting with the letter C at first encapsulate underhanded in the story, while those beginning with An exemplify decent. In any case, as the story advances the authoritative lines of good and malice are obscured by the characters subjective activities that conflict with their described name. Steinbeck does this to represent his two significant purposes of the novel first that each individual sets their own way throughout everyday life and second that malicious can generally be survived. East of Ede n decorates this everlasting clash among great and wickedness in the rearranged set of the Salinas Valley all in all and all the more explicitly in the people of the Trask and Hamilton families. The fundamental characters of the novel, a great many ages, grapple with the issue of abhorrence. Cyrus, the patriarch of the Trask family, picks detestable by taking $10,000 all through his work at the U.S. War Board. Adam, the hero at foundation of the story, is a caring yet defective character. Adams biggest blemishes are his affinity to be excessively guileless and his inability to watch underhanded qualities in others. It is these blemishes that visually impaired him from watching his dads debasement and Cathys control. As the story advances and Adam starts to age till at long last turning into a dad, his allegorical character of Abel changes and he inclines more towards a figurative character of scriptural Adam. Adam, as scriptural Adam, is unable to see his own particular treatment fo r Aaron over Cal, which demonstrates harming to the family. Adam pampers the entirety of his adoration and consideration on the feeble and separated Aaron while to a great extent discounting the additionally cherishing and keen Cal. At last, nonetheless, Lee makes Adam acknowledge Cals potential, and Adam reclaims Cal by gift him toward the finish of the novel. Cathy picks the way of malevolence at each chance, harming and controlling others for her own advantage. Cathy is the representation of fiendishness in East of Eden and the most stale of the principle characters. An image of desolateness and obliteration who executes her folks and endeavors to prematurely end her own unborn kids, Cathy is a plundered release of the scriptural Eve, found in Christian culture as the mother of all mankind. Eve is misled into submitting sin, while Cathy grasps it excitedly and submits insidious essentially for the good of its own. Cathy has a crushingly melancholy point of view toward mankind, as she accepts that the world is made of malice and, in this manner, the best way to live is to grasp it (Barnes 160). Thus, she misses the mark in understanding the positive qualities in extra characters and rather utilizes their confiding in natures to accomplish her own ruthless finishes. There will never be a sense all through the story that Cathy is really uti lizing her malevolent represents an extreme objective or point. Because of this careless underhanded, a few pundits have excused Cathy as an improbable character and a significant powerless connection in Steinbecks tale (Atkinson 210). Regardless of the examination by certain pundits, Cathy is an image of the human insidiousness that will consistently be available on the planet, and her loss of control over Adam and Cal reinforces East of Edens message that people have the decision to dismiss abhorrent for good (Mazzeno 30). While Adam is the hero all through the greater part of the novel, the spotlight movements to Cal in the later sections. Cal battles the above all the characters because of the ethical association he has with his mom. At an opportune time it appears that Cal has acquired the insidious propensities of his mom, Cathy, and that his is bound to satisfy this ages character job of Cain. From the get-go Cal displays the attributes of a Cain figure. Cal turns out to be fiercely desirous of Aaron in view of Adams recognizable tendency towards him, and in the long run gets under way the procedures that lead to Aarons passing, in any event, expressing an equal of the scriptural Cains reaction to God, Am I my siblings guardian. Despite the fact that Cal is evidently naturally introduced to the melancholy job of a cutting edge Cain, he battles against what he sees as his acquired insidiousness, the fiendishness of his mom, and even petitions God to put him on the way toward great. Despite the fact that Cal makes a few pitiable good decisions as he grapples with fiendish, at long last he takes Lees counsel and perceives the intensity of timshel, the possibility that every individual has the ability to pick among great and malice throughout everyday life (Barnes 162). Along these lines, while Cal is for sure a Cain figure, he shows the capacity to break out of acquired sin and represent great. Aaron, similar to his dad, is bighearted and unquestioning. Despite the fact that Aaron is benevolent and agreeable, his instinctual moral affectability is exorbitant, making him sensitive and without question powerless against being harmed. The secured Aaron experiences colossal trouble confronting the truth of human shrewdness on the planet, and Steinbeck manufactures an enormous measure of anticipation in the second 50% of East of Eden concerning whether Aaron will endure his first experience with his mom. Step by step, Aaron withdraws into the haven of the congregation, dismissing the adoration for Abra for strict laws of purity and dedication. As the novel creates, Aaron turns out to be less affable, as the peruser starts to see that the safe houses he looks for are shallow and that his interests are driven neither by evident strict conviction nor a longing for scholarly instruction (Atkinson 216). At last, Aaron is broken by the revelation that Cathy is his as far as anyone kno ws expired mother. He runs from the shrewd reality, enrolling in the military, and later is murdered in World War I. While the story is tormented by a malevolent that is local and unavoidable to human will, the novel likewise presents good faith that malevolence might be survived. Lee, a Chinese hireling, astonishments and enjoyments the peruser with his insight and delicate nature. Cathy outperforms the traditional wickedness character, permitting the peruser to feel compassion next to each other with repugnance. This double passionate reaction was arranged by Steinbeck to show that nobody individual is all acceptable or all insidious (Gladstein 36). Steinbeck teaches the peruser that every individual has the opportunity to decision malevolent or great no matte

Monday, August 10, 2020

How to Manage and Prevent Road Rage

How to Manage and Prevent Road Rage Stress Management Situational Stress Print How to Manage Feelings of Road Rage Road Rage is an Increasingly Dangerous Phenomenon By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Updated on June 24, 2019 How Stress Impacts Your Health Overview Signs of Burnout Stress and Weight Gain Benefits of Exercise Stress Reduction Tips Self-Care Practices Mindful Living Sean Murphy/Getty Images With more and more people in the world--and particularly in the workforce, our roads are becoming increasingly crowded. Inside our cars, its easy to feel isolated from the world and forget that there are other people with different priorities. That can cause us to be far less polite to one another while driving than we would be if we met in person and had to face each other on a more personal level. Additionally, when we’re all frustrated with traffic, sometimes people make mistakes or pull impolite driving maneuvers, which can lead to anger from other frustrated drivers and create a cascade of hostility. This often results in road rage, which can pose a significant threat to health and safety for everyone on the road. Road rage and hostile driving may be common, but that doesnt make it safe. Obviously, road rage may make us more prone to accidents, However, there are other risks as well; people experiencing road rage may face increased health risks that come from high levels of stress, tension, and anger. These episodes of acute stress may become chronic stress, which leads to many negative health outcomes. In addition to the toll stress takes on the ragers body, the increased risk of a car accident due to road rage puts all drivers at risk. Moreover, some incidents have become violent as a result of everyday road rage that escalated out of control.   By being a courteous and defensive driver, you can cut down the level of frustration you might cause other drivers, doing your part in keeping road rage at bay. But if you yourself experience road rage, here are some techniques you can use to stay calm in the car: How to Manage Road Rage Breathe: Breathing exercises can help you cleanse your body of stagnant air and stale energy, getting your blood more oxygenated and, of course, releasing tension. Focusing on your breathing brings your attention inward and makes frustrations seem more removed, without taking your focus too far away from the road.Listen: Listen to music or audiobooks. Music can subtly color your experiences, adding an exciting soundtrack to your commute. Audiobooks can supply you with a mild distraction that can make your drive enjoyable enough that you find annoying drivers and bumper-to-bumper traffic less frustrating.Relax: Practice Progressive Muscle Relaxation (PMR) and Deep Muscle Relaxation (DMR). When you’re frustrated, you store the tension in your body. These techniques will help you learn to quickly release the tension you’re carrying, even as you sit in the car, which will help you feel more physically and emotionally relaxed.Play: Use cognitive-behavioral interventions like Counting Idiots. Basically, if you accept that a certain amount of people are going to make fools of themselves on the road, and decide to make a game out of counting them, you can cut down on the stress you feel in response to their rude maneuvers.Plan: Manage your time wisely. Often, when we’re frustrated on the road, it’s because we’re in a hurry and can’t get there quickly enough because of traffic. Organizing your schedule so you can leave earlier, and planning for traffic, can leave you feeling more relaxed because it really won’t matter as much if the trip takes a few extra minutes. Experiment with these techniques and others from The Tension Tamers Section, and you should find your driving time to be more pleasurable, and your commutes safer.

Saturday, May 23, 2020

The Use Of Simulation As A Method Of Effectively Transfer...

This study validated the use of simulation as a method of effectively transfer learning into competencies, building teamwork and basic organizational skills. Limitations to this study is the small sample size, evaluation tool, and no evaluation of participants experiences of past simulation exposure. The literature review stated that the use of up to fifty percent as a clinical experience had no impact on NCLEX-RN past rates. Therefore this study could be used by educators as evidence for future training to ensure competencies of APRN. Forneris, Neal, Tiffany, Kuehn, Meyer, 2015, replicated the Dieifurest’s findings using a structured debriefing model to enhance reasoning scores in pre-licensed nursing programs. Only a few studies have been performed to measure debriefing techniques. Dreifuerst, 2012, model of Debriefing for Meaningful Learning (DML) required six components to aid the facilitator in a guided debriefing. The debriefing is an active process that engages, explores, explains, elaborates, evaluates, and improves learner’s thinking. The DML was structured to enhance clinical reasoning skills. This multi-sight study asked two questions. Does the DML model of debriefing increase the development of clinical reasoning skills compared to the traditional unstructured methods of debriefing? Second, the students’ perception of a quality debriefing. Clinical reasoning was measured using the Health Science Reasoning Test (HSRT), and the Debriefing Assessment forShow MoreRelatedTraining Performance Appraisal Career Management6842 Words   |  28 Pagesfield of human resource management, training and development is the field concerned with organizational activity aimed at bettering the performance of individuals and groups in organizational settings. 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Tuesday, May 12, 2020

Relationship between Man and Nature in Emerson and Thoreau

Both Emerson and Thoreau are very deep writers or key authors who use mostly complaining in their writings but for the good cause which are relevant to the world. They were part of the same philosophical movement called the Transcendentalists who did much to create and sustain the Transcendentalist movement. The themes of optimism in their work were that both of them had tremendous optimism in the human spirit which helps man to reconnect with nature to gain a simpler understanding of life. The relationship and differences between man and nature in American Scholar and Walden are argued by Emerson stating that nature manipulate the human mind whereas Thoreau says that nature teaches human. According to Emerson, the nature manipulates the human mind. In ‘The American Scholar’, Emerson stated that the nature has the power to capture the mind of the human as the poet, artist, as it offer a unified vision and inspired the man towards his work for such as the poet, artist mus ician, architect, and so on. And it conveys a sense of well-being and of communion with the universe by its natural beauty. Emerson further states that â€Å"The nature and the spiritual element in man works together to provide human a noble character and behavior of moral and heroic human deeds. There is a particular resemblance between the processes of nature and the capabilities of man. Nature gives a right quality and impressive backgrounds against man’s higher deeds are dramaticallyShow MoreRelatedRelationship between Man and Nature in Emerson and Thoreau859 Words   |  3 PagesRalph Waldo Emerson and Henry David Thoreau were writers of 1800s during the age of romanticism and transcendentalism. Henry David Thoreau was born on July 12, 1817, in concord, Massachusetts. He began writing nature poetry in the 1840s with poet Ralph Waldo Emerson as a mentor and friend. In 1845 he began his famous two –year stay on Walden pond, which he wrote about his master work, W alden. He also became known for his beliefs in Transcendentalism and civil disobedience, and was dedicated abolitionistRead MoreRelationship between Man and Nature in Emerson and Thoreau.816 Words   |  3 Pages Thoreau and Emerson views has believe regarding simplicity, the consequence and prospective of our personality and imagination. It seems that both the Author has somewhat same views regarding the relationship between man and nature as Emerson says that actually nature is for man’s use whereas Thoreau tests Emerson’s about nature by living at Walden pond, where Thoreau discovers that simplicity in physical aspects brings importance to our brain and soul to its fullest possibility and so what imaginationRead MoreRelationship between Man and Nature in Emerson and Thoreau793 Words   |  3 PagesRalph Waldo Emerson and Henry David Thoreau is transcendentalist. Emerson wrote American Scholar which highlights on creating American’s own writings. The inspiration can be gained through the European writings. There are three important influences upon a mind of scholar that is nature, past and action. A scholar should not focus on a particular thing but should have univers al knowledge as they have to be able to gain the pride of the reader. Thoreau even focuses on the importance of nature and how natureRead MoreRelationship between Man and Nature in Emerson and Thoreau858 Words   |  3 Pagesthe nature existed before man and the man will and always shall depend on nature on every pace of the life. Starting from water, air and even the food to clothing and shelter but whereas nature, if man is extinct from the nature it would be very much peaceful for nature to survive own its own with rest of species. Nature cared man like a mother but all man could contribute was exploit nature for their greed and wants which kept on destroying nature. It is said man are outstripping the nature by 50Read MoreCompare and Contrast the Relationship between Man and Nature in Emerson and Thoreau811 Words   |  3 Pages Henry David Thoreau was born in Concord, Massachusetts on 1817, the third child of John Thoreau and Cynthia Dunbar Thoreau. He was graduated from Harvard in 1837, Thoreau returned to Concord to teach in the local grammar school, but resigned shortly in only his second week on the job, declaring him unable to impose physical punishment on misbehaving learners. It was around this time that Thoreau met Ralph Waldo Emerson, a noticeable American philosopher, essay writer and poet who had recently movedRead MoreThe Relationship between Man and Nature in Emerson and Thoreau Part 51007 Words   |  5 Pages Compare and contrast the relationship between man and nature in Emerson and Thoreau? Ralph Waldo Emerson was born on May 25th, 1803 and died on April 1882. He was a poet, lecturer and essay writer. Slowly he started to disbelieve in his religion and social believes and started to study philosophy like Plato (Transcendental, nature). Keeping in mind his philosophy studies he gave a speech on â€Å"The American scholar† in 1837. Only during 1932 â€Å"The American Scholar† became the most popular magazineRead MoreThe Relationship between Man and Nature in Emerson and Thoreau. Part 31155 Words   |  5 PagesRalph Waldo Emerson and Henry David Thoreau was very close author who wrote towards same points by criticizing the corrupted government because people were treated very badly and they were not given individual rights. They were good author who brought people together and made them understand about the system of the Transcendentalist movement in America. The governor and government itself was very poor to control the people and society due to corrupt ed leaders and government. Due to economic progressRead MoreRalph Waldo Emerson And Henry David Thoreau1336 Words   |  6 PagesRalph Waldo Emerson and Henry David Thoreau are two of the most influential writers of the Nineteenth Century. They influenced the American society and future writers to become an individual through their own writings. Transforming a movement known as Transcendentalism, both Emerson and Thoreau used this simple idea of nature, society and individualism to their advantage. Both used this simple idea to not only understand themselves, but also the world around them. Emerson and Thoreau held many ofRead MoreEssay on Emerson And Thoreau811 Words   |  4 Pagesfrom Thoreauamp;#8217;s quote, amp;#8220;If a man does not keep pace with his companions, perhaps it is because he hears a different drummer.; nbsp;nbsp;nbsp;nbsp;nbsp;Ralph Waldo Emerson and Henry David Thoreau changed our lives. How? Well, the answer is not so simple as the statement. To understand fully how they affected our lives, we have to understand the philosophy of Emerson and Thoreau, and the relationship between the two. So letamp;#8217;s begin with the relationship between EmersonRead MoreNature Ralph Walden Emerson and Henry David Thoreau Walden1693 Words   |  7 PagesSELDA PUR 2009105153 ‘NATURE’ AND ‘WALDEN’ ‘Nature’ and ‘Walden’ are two art works basically giving the similar messages to the readers. Their writers are different but one of the things which make these works similar is Henry David Thoreau is affected by Ralph Waldo Emerson’s works and ideas very much. Secondly, their essays are both inspired from transcendentalism movement. Finally, their theme are both the same, they deal with mainly the idea of ‘nature’. While comparing these two essays, it is Relationship between Man and Nature in Emerson and Thoreau Ralph Waldo Emerson and Henry David Thoreau were writers of 1800s during the age of romanticism and transcendentalism. Henry David Thoreau was born on July 12, 1817, in concord, Massachusetts. He began writing nature poetry in the 1840s with poet Ralph Waldo Emerson as a mentor and friend. In 1845 he began his famous two –year stay on Walden pond, which he wrote about his master work, Walden. He also became known for his beliefs in Transcendentalism and civil disobedience, and was dedicated abolitionist. Biography (1817-1862). Ralph Waldo Emerson was an American Transcendentalist poet, philosopher and essayist during the 19th century. One of his best-known essays is Self-Reliance.† He was born on May 25, 1803, in Boston, Massachusetts. In 1821, he took over as director of his brother’s school for girls. In 1823, he wrote the poem Good-Bye.† In 1832, he became a Transcendentalist, leading to the later essays Self-Reliance and The American Scholar. Emerson co ntinued to write and lecture into the late 1870s. He died on April 27, 1882, in Concord, Massachusetts. Biography (1803-1882). They shunned the artificiality of civilization and pursue unspoiled natures as a path to spirituality. Poetry was seen as the highest expression of the imagination. The writers also sight the world and everything in it, including human beings as the reflection of the divine soul. People used their intuition to behold God’s spirit revealed in nature or their own souls. Emerson and ThoreauShow MoreRelatedRelationship between Man and Nature in Emerson and Thoreau.816 Words   |  3 Pages Thoreau and Emerson views has believe regarding simplicity, the consequence and prospective of our personality and imagination. It seems that both the Author has somewhat same views regarding the relationship between man and nature as Emerson says that actually nature is for man’s use whereas Thoreau tests Emerson’s about nature by living at Walden pond, where Thoreau discovers that simplicity in physical aspects brings importance to our brain and soul to its fullest possibility and so what imaginationRead MoreRelationship between Man and Nature in Emerson and Thoreau793 Words   |  3 PagesRalph Waldo Emerson and Henry David Thoreau is transcendentalist. Emerson wrote American Scholar which highlights on creating American’s own writings. The inspiration can be gained through the European writings. There are three important influences upon a mind of scholar that is nature, past and action. A scholar should not focus on a particular thing but should have univers al knowledge as they have to be able to gain the pride of the reader. Thoreau even focuses on the importance of nature and how natureRead MoreRelationship between Man and Nature in Emerson and Thoreau858 Words   |  3 Pagesthe nature existed before man and the man will and always shall depend on nature on every pace of the life. Starting from water, air and even the food to clothing and shelter but whereas nature, if man is extinct from the nature it would be very much peaceful for nature to survive own its own with rest of species. Nature cared man like a mother but all man could contribute was exploit nature for their greed and wants which kept on destroying nature. It is said man are outstripping the nature by 50Read MoreRelationship between Man and Nature in Emerson and Thoreau555 Words   |  2 PagesBoth Emerson and Thoreau are very deep writers or key authors who use mostly complaining in their writings but for the good cause which are relevant to the world. They were par t of the same philosophical movement called the Transcendentalists who did much to create and sustain the Transcendentalist movement. The themes of optimism in their work were that both of them had tremendous optimism in the human spirit which helps man to reconnect with nature to gain a simpler understanding of life. The relationshipRead MoreCompare and Contrast the Relationship between Man and Nature in Emerson and Thoreau811 Words   |  3 Pages Henry David Thoreau was born in Concord, Massachusetts on 1817, the third child of John Thoreau and Cynthia Dunbar Thoreau. He was graduated from Harvard in 1837, Thoreau returned to Concord to teach in the local grammar school, but resigned shortly in only his second week on the job, declaring him unable to impose physical punishment on misbehaving learners. It was around this time that Thoreau met Ralph Waldo Emerson, a noticeable American philosopher, essay writer and poet who had recently movedRead MoreThe Relationship between Man and Nature in Emerson and Thoreau Part 51007 Words   |  5 Pages Compare and contrast the relationship between man and nature in Emerson and Thoreau? Ralph Waldo Emerson was born on May 25th, 1803 and died on April 1882. He was a poet, lecturer and essay writer. Slowly he started to disbelieve in his religion and social believes and started to study philosophy like Plato (Transcendental, nature). Keeping in mind his philosophy studies he gave a speech on â€Å"The American scholar† in 1837. Only during 1932 â€Å"The American Scholar† became the most popular magazineRead MoreThe Relationship between Man and Nature in Emerson and Thoreau. 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Both used this simple idea to not only understand themselves, but also the world around them. Emerson and Thoreau held many ofRead MoreEssay on Emerson And Thoreau811 Words   |  4 Pagesfrom Thoreauamp;#8217;s quote, amp;#8220;If a man does not keep pace with his companions, perhaps it is because he hears a different drummer.; nbsp;nbsp;nbsp;nbsp;nbsp;Ralph Waldo Emerson and Henry David Thoreau changed our lives. How? Well, the answer is not so simple as the statement. To understand fully how they affected our lives, we have to understand the philosophy of Emerson and Thoreau, and the relationship between the two. So letamp;#8217;s begin with the relationship between EmersonRead MoreNature Ralph Walden Emerson and Henry David Thoreau Walden1693 Words   |  7 PagesSELDA PUR 2009105153 ‘NATURE’ AND ‘WALDEN’ ‘Nature’ and ‘Walden’ are two art works basically giving the similar messages to the readers. Their writers are different but one of the things which make these works similar is Henry David Thoreau is affected by Ralph Waldo Emerson’s works and ideas very much. Secondly, their essays are both inspired from transcendentalism movement. Finally, their theme are both the same, they deal with mainly the idea of ‘nature’. While comparing these two essays, it is

Wednesday, May 6, 2020

Athenian Acropolis Paper Free Essays

The Athenian Acropolis could be considered the most representative of the Greek Acropolis. The Athenian Acropolis is located on the top of a mountain and it was used as a defense and as a site of the main places of worship. The entrance to the Acropolis is a gate called Propylaia performed by the architect Mnesikles. We will write a custom essay sample on Athenian Acropolis Paper or any similar topic only for you Order Now At the front right side of the Propylaia, there is an Ionic building named the Temple of the Athena Nike designed by Kallikrates. A great statue of Athena created by Phidias, was originally stood in the center. To the right of where this sculpture was, there is the Parthenon. The architects that carried out this building were Iktinos and Kallikrates. The Parthenon is a Doric temple, which was designed with slight corrections in order to counteract the optical effects of perspective; therefore, all apparently straight lines were actually slightly sculpted curves in order to create harmony. To the left and at the end of the Acropolis, it is the Erechtheion, which is an Ionic temple and it has a platform supported by six caryatids. Elgin was a British ambassador in Constantinople, he had the idea to take all the monuments of the Parthenon sculptures and take them to his country. As ambassador, he received some papers from the Ottoman sultan to take some pieces from the floor of the Acropolis. Elgin took most of the sculptural decoration of the monuments, columns, and hundreds of pieces and moved to England, and then he sold them to the British Museum where they are still displayed. The Elgin Marbles must return to Athens. Athens was attacked by the Persian soldiers. The Athenians had to leave the city. Later the Athenians defeated the Persians, but Athens was on ruins and it had to be rebuilt. The man in charge about the reconstruction was Pericles. He reunited the better architects, sculptors and artisans and they rebuilt the city. The Propylaia is the entrance to the Acropolis. It was built on 437—432 BCE. The architect in charge of this building was Mnesikles. The centerpiece of the Propylaia has six Doric columns on the fronts, and inside there are two halls separated by a wall with several doors. On each side, two terraces with gates gave access to the interior rooms. One of this terraces displayed pictures from that time. It was built with pentelic marble. The temple of Athena Nike was built on 427—424 BCE. The project was commissioned to Kallikrates, an architect who also worked in the construction of the Parthenon. It is made by Pentelic marble. On both fronts have four Ionic columns of limited height. Among its decorations, it had beautiful sculptures carved on it, and especially a frieze decorated with reliefs representing the fight of the Athenians against the Persians. Something that stands was a relief of Athena holding her sandal. These sculptures are made with great delicacy and elegance of the clothes. The Parthenon was built on 447—438 BCE. The architects of this building were Iktinos and Kallikrates. It is a Doric temple. It consisted of eight columns on its two main facades and seventeen on the sides surrounding the entire temple. The front of the west represents the fight of Athena and Poseidon to get the patronage of the city. The frieze shows the representation of the Panathenaic procession, the most important religious festival in Athens. The scene is along the four sides of the building and includes figures of gods, beasts and about three hundred and sixty people. The Parthenon had the great statue of the goddess Athena Parthenos, who made Phidias. It was 38-foot-tall and made with gold and savory. The Erechteion is an Ionic temple. It was built on 421—405 BCE. The Erechteion is on the north side of the Acropolis of Athens in honor of Athena and Poseidon. This temple is the achievement of an asymmetric building, with a complex floor that consists of three sections dedicated to different gods. The main porch has six columns on its front, with its interior divided into different zones, a statue of Athena carved in wood was here. The second part corresponds to the north porch, which was decorated with four columns in front and two on the sides. On the left are three holes, which according to mythology, they were made by Poseidon’s trident. The south porch of the Caryatids is a small gallery of great beauty because of the sacred statues that serve as columns. The Caryatids are supporting the architrave. Those that are on the Erechteion right now are copies of the originals. The originals are in the Acropolis Museum and the British Museum. Some of the arguments about the Parthenon Marbles should return to Greece are that the marbles belong to the Parthenon which is a universal monument and not only belong to Greece. If all the pieces return to Greece, historians would be able to analyze better the Parthenon and they could come up with conclusions or discover new things if it is appreciated as a whole. Another argument is that Elgin did not have the permit to take pieces from the Parthenon, he just had permit to take a few pieces from the floor. The Parthenon Marbles are not the principal attraction in the British Museum, in the other hand if they return to Athens, tourists, historians and the Greeks can observe and analyze them in a better way. Some sculptures were sculpted in order to keep them white but this caused damage to the sculptures because the original paint was removed. One of the arguments why the British Museum does not want to return the pieces is due to Pollution, but now Athens has a museum next to the Parthenon which it is acclimated in order to prevent damage to the Marbles. At the British Museum, there are amounts of other treasures, and the Parthenon Marbles are unique in the world that is why they should be returned to Greece, because they are part of its history and heritage. On the other hand about this debate, there are also arguments about why the Parthenon Marbles should stay in the British Museum. One of the arguments by which the Parthenon Marbles should stay at the British Museum is that it is the most visited museum in the world and has no cost. People already know that the Parthenon Marbles are at the British Museum, they have been there for years, therefore; they are already an important collection of the Museum. Some experts say that the Parthenon Marbles should be returned. But others say they are safer in museums in other countries. In the case of the Parthenon Marbles, for example, experts claim that they are protected from pollution in Athens. If the museum returns the Parthenon Marbles a global war can begin and countries can start claiming their treasures. The Parthenon Marbles have been at the British Museum by years in a good condition, if they return to Athens can be damaged during the transfer. Greece must be grateful to the British Museum for taking care of these marbles and should stay at the British Museum for standing there too many years. That is why the Parthenon Marbles should stay at the British Museum. I think what it really a matter is where the marbles are. The Parthenon Marbles were created as an integral part of the temple. I am studying Travel and Tourism, and I know that when people travel or go to museums, they like to see and enjoy the complete exhibition, not only a few parts of the exhibition or collection. That’s why I think the Parthenon Marbles should be in their original place which is Greece. The marbles are not the principal attraction in the British Museum, they should be in their original place so that tourists can appreciate the entire collection. The Parthenon Marbles are a symbol of Greece culture and they should be to the place that they belong. How to cite Athenian Acropolis Paper, Papers

Saturday, May 2, 2020

Social Networking in the Business Settings-Samples for Students

Question: Identify the advantages and the disadvantages of the use of social networking in the Business. Answer: Introduction Social media was once considered only a medium of connecting people. It was basically a kids tool and no business can use it to gain profit out of it. Soon these sceptics proved to be wrong and now it is considered as a useful tool for every business in various grounds primarily in their promotion. It is useful in gaining customers valuable insights, increase brand awareness and loyalty, run targeted ads with real time results, generate higher converting leads, provide rich customer experiences, increase website traffic and search ranking, identify competitors activity, share content faster and easily, geo-target content, build customer relationship and many more. As there are advantages, there must be some disadvantages that come along with it. The report will be flowing in a direction to identify these advantages and disadvantages of using social networking in the business organizations (Whiting and Deshpande 2014). A thorough literature review has been carried out in the following . Project objectives and scopes are also identified in the following research proposal. Project Objective To critically analyse the applications of social networking in Business Organizations. To identify the advantages and disadvantages of using social networking in the business. To critically evaluate the promotional activities of business organization through social networking. Project Scope The scope of the projects lies within the history of development of social networking and the point of views of business organizations towards it. The change in the viewpoint and the impact will also be considered. Literature Review Social networking and its use in Businesses Social networking can be represent as a structure in the internet that joins people with common interest. Its sole purpose is to connect people. Facebook, Pinterest, twiter are the msot common social networking sites that are used by people around the world. It has become an integral part of almost every business around the world. It has considerably modified the thinking of the entrepreneurs. It not only contributes in providing information to identify new opportunities, but also helps to in the process of implementation. The social networks help in triggering the enactment of opportunities of the international businesses by bringing modification in the way business organizations see the feasibility and desirable opportunities. The evaluation of opportunities by experienced international businesses inclined to be linked with their strong network ties. The new companies gain benefits from these experienced well-established organization for setting up their business. Marketing and pro motions are the two important grounds where the social networking comes into action for the international organizations. It is considered as the fastest means of getting public attention and recommendations (Nowi?ski and Rialp 2016). Business transformation Social network is playing vital role in changing way of communication, creation, collaboration and consumption. It is one of the important transformative approaches taken by the business organizations in information technology, within and outside the organization. It directly influences in promoting the products and services and transformed the way. Popular social networking sites like facebook, twitter, instagram and many more are used in the process. Business organizations are using these social networking sites not only for promoting their products but also to build customer relationship by allowing them to place their opinion asking their feedback. It helps organizations in their social and economic value creation. They are placing ads with the help of e-business management team that is often found in the social networks that directly links to the business page of the company. It completely reframed the business models of the companies. It has also impact on the CSR policy of the companies (Aral, Dellarocas and Godes 2013). It also has advantages on Customer Relationship Management. CRM is influenced by both social network marketing and customer-centric management, which believed to have interactive effect in formation of firm level capabilities (Trainor et al. 2014). The application of social media helps the organization to implement innovative form of communication and co-create content with the customers. Transformation in the society is currently forcing the business organizations to make their presence in the social network platform. The social network can be integrated in the business organization is several ways depending on the desired benefits and the usage. The relationship-based interaction model with the customers is improving the social value of the organization (Tiago and Verssimo 2014). Advantages Various advantages can be identified of using the social network as a valuable tool for the business organization. The following part of the proposal will be conducting research based on existing literatures that are available in the market. This part of the literature review will be identifying the advantages and a critical analysis will be done based on that. Customer Insight Social networking provides a huge amount of valuable data on the customers that can provide an insight of their likings and dislike which will in turn help the business to focus on the customer satisfaction. These relevant data help to take smarter business decisions. The business that did not include social networking in their business model needs to conduct survey, which needs greater capital investment. Moreover, question of reliability remains in the data acquired from the survey (Roy, Maxwell and Carson 2014). Amazon adopted this advantage and used it for serving their customers in an efficient way. Brand awareness and loyalty Presence in social network will increase the brand recognition as the business will be engaged in a global audience of customers. It provides a greater exposure of the company, which in turn will create a strong customer base. It can also show potential improvement in brand loyalty. Customer satisfaction and brand loyalty are two sides of a coin which cannot be separated from one another. For gaining high brand loyalty, it is important to get the customer insight from the social networking sites. This process brings benefit to the company. It takes more time and money to spread brand awareness to the customers outside social network in the age of technology (Kim, Lim and Brymer 2015). Australia based digital marketing company WME has come a long way since their opening in 2007 with the help of various social networking sites as the promotional platform. Inbound Traffic The number of customers is restricted to the usual customers for the companies who did not make their presence in the social networking sites. Hence, it can be said that, social networking is a gateway for the business to develop the number of customers. It will reduce the difficulties in reaching anyone other than the loyal customers. More the number of profile one make for their business in social media, more the chances are to get customers attention (Leung et al. 2013). Making different pages for different target population will increase the brand awareness among the customers. It will also supplement in increasing conversion rate. The higher conversion comes with increased visibility. Increased interaction like frequent commenting, sharing content, and posting status will in turn increase the visibility of the business which will increase the conversion rate (Nord, Paliszkiewicz and Koohang 2014). Macys is a international clothing store who actively uses the social networking si tes like facebook, instagram in the process. Reduced marketing Cost Potential advantages can be identified in making marketing budget of the business organizations. It is also the most cost-efficient advertising strategy that is available today. It is also gaining importance in destination marketing organizations. The popularity of the strategy is due to the low cost and wide range of accessibility. The businesses can access the global market with ease. Almost everyone in developing and developed countries is accustomed with the social network and uses them in their daily life. Hence, it is a golden opportunity for the companies to promote their products and services (Fan and Gordon 2014). It also cut down the marketing budget of the company. They can access global market with such low price using the social networks. The impact of this on the customers also shows higher potential than other marketing strategies for the same reason. With low investment in marketing, business can utilize their capital in other fields which will gain benefit to the org anization (Hays, Page and Buhalis 2013). Customer Satisfaction The use of social networking sites as an integrated tool of business management has considerably changed the seller and buyer interaction. The use of social media by the salesperson has indicated improvement in information communication behaviour, which simultaneously enhances customer satisfaction and salespersons responsiveness. Customers are enabled to provide opinion about the company on their social networking websites which can supplement in creating value of the company by bringing modification to satisfy customers needs. The salespersons better responses in social network proved to show positive impact in customer satisfaction. It is a promising medium business can use to communicate information to customers. For the purpose, the salesperson needs to enhance their behavioural skills to increase customer satisfaction. Goals with relation to social media need careful assessment from the manager to make proper use of their sales force. Hence, using social networking made it easi er for the company to provide customer satisfaction which out facing major challenges like collecting data on the customers opinion (Agnihotri et al. 2016; Hudson and Thal 2013). Dan Murphys, a Australian liquor company using facebook as a platform to interact with the customers to gain better insight for look after the customer satisfaction issue. Thought Leadership Creating a good profile by making well written and insightful content on the social media can brush up the leadership skills in the particular field. There is no single way of becoming thought leader; it demands work that can be supported by online networking tool. To become an expert in the field, social media is a good medium to establish ones presence (Jeske and Shultz 2016). Disadvantages As there are advantages in using social network in the business strategy, there are disadvantages too. Different approaches are required for making profitable use of the social network, failing of which can also have negative impact on the business. Proper planning is necessary for avoiding these unwanted circumstances. Some of the major disadvantages are identified in this report. Promotion Management via Social Networks Promoting through social networks requires active management of the presence, lack of which can bring no real time benefits. Moreover, mismanagement can also create negative impression of the business to the potential customers, which requires utmost avoidance. Potential risk lies on unwanted or inappropriate behaviour on the social network page (Ngai, Tao and Moon 2015). Moreover, exposure needs to be managed in appropriate manner. The low exposure will fail to establish the brand value to the customers. Likewise, high exposure also has its effect on the social networks. Extra exposure will attract the risks like negative feedback, information leaks or even hacking. These risk factors need to be eliminated with utmost priority (Sharda, Delen and Turban 2013). Burger King is one of the companies whose social networking promotion backfired on them due to their inconvenient tag line. Maintenance effort As the social network needs daily update, it requires daily monitoring on regular basis. Failing in monitoring the pages on a daily basis can potentially reduce the brand value of the organization. One needs to implement additional resources for the above reasons. It will help maintaining the online presence of the business. Hence, it is important for appointing extra force that will again require extra investment in the business (Laroche, Habibi and Richard 2013). On the other hand, it will become easier for the owner to handle the situation much easier. The handler must have experience of marketing and also social network strategy as these are required to maintain and increase the benefits of the business. The manager with low expertise will surely fail in preparing clear marketing strategy based on social networking will in term reduce the benefits of the business (Zeng and Gerritsen 2014). Company like Amazon spends a huge amount of money in maintaining their social network pages for their promotion which consumes a noticeable portion of their profit. They need to decrease their investment in social networking pages to increase their profit margin. Policies and procedures These risk factors regarding the social networking can be managed by preparing policy and following proper procedures carefully beforehand. Claiming something about one business, that is not true or misleading on the social network page can reduce customer base. Business can also be fined judging on the severity of the crime. Misleading information about the competitors or the rank of the business in the market or customer testimonials and fan posts are such things that can make business pay for the crime (Dijkmans, Kerkhof and Beukeboom 2015). EBay is currently facing challenges due to their poor policies in customers feedback channel in their social networking pages. It resulted in a continuous downfall in customers satisfaction of the company. Literature Gap The scholarly works that are available in the internet have focused more on the advantages of using social networks by various businesses. The literatures on the disadvantages or the cons of using social networking as an integral part of the business strategy are comparatively few in number. Moreover, only a few literatures provide insight on the necessary procedure required in earning these advantages and fewer talks about the procedure of overcoming the disadvantages. This is a wide range of vacuum in the research work which can be studied. Nonetheless, there are hardly any study is engaged in the analysing scopes for the small businesses firms in using social network marketing. The procedure and advantages mentioned in the articles are for the big international firms. Hence, it is necessary to conduct a study on the ground level and identify the small businesses that are using social networking for their promotional activity and the advantages they are enjoying out of it. Conclusion Conclusion can be drawn from the above discussion that there are potential advantages of social networking in business organizations. It has various applications in the business, apart from only marketing. Social and economic value can be increased using social networking websites and also the customer value can be hiked. Advantages of using social network are identified from the studies that have been conducted earlier. They are brand awareness and loyalty, customer insights, inbound traffic, business transformation, reduction advertising cost and many more are identified and discussed thoroughly in the report. Different disadvantages are also identified and analysed. Suggestion is also provided in overcoming the cons of using the social networking in business. The final part of the business proposal is the literature gap, where the required areas of study have been identified with valid reasons. Reference List Agnihotri, R., Dingus, R., Hu, M.Y. and Krush, M.T., 2016. Social media: Influencing customer satisfaction in B2B sales.Industrial Marketing Management,53, pp.172-180. Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issuesocial media and business transformation: a framework for research.Information Systems Research,24(1), pp.3-13. Dijkmans, C., Kerkhof, P. and Beukeboom, C.J., 2015. A stage to engage: Social media use and corporate reputation.Tourism Management,47, pp.58-67. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), pp.211-239. Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process: Implications for tourism marketing.Journal of Travel Tourism Marketing,30(1-2), pp.156-160. Jeske, D. and Shultz, K.S., 2016. Using social media content for screening in recruitment and selection: pros and cons.Work, employment and society,30(3), pp.535-546. Kim, W.G., Lim, H. and Brymer, R.A., 2015. The effectiveness of managing social media on hotel performance.International Journal of Hospitality Management,44, pp.165-171. Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How brand loyalty is affected by social media?.International Journal of Information Management,33(1), pp.76-82. https://www.sciencedirect.com/science/article/pii/S0268401212000916%20%C3%8F%E2%80%9E%C3%8E%C2%BF%C3%8F%E2%80%A6%202013 Leung, D., Law, R., Van Hoof, H. and Buhalis, D., 2013. Social media in tourism and hospitality: A literature review.Journal of Travel Tourism Marketing,30(1-2), pp.3-22. Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs, and conceptual frameworks.International Journal of Information Management,35(1), pp.33-44. Nord, J.H., Paliszkiewicz, J. and Koohang, A., 2014. Using social technologies for competitive advantage: Impact on organizations and higher education.Journal of computer information systems,55(1), pp.92-104. https://www.tandfonline.com/doi/abs/10.1080/08874417.2014.11645744 Nowi?ski, W. and Rialp, A., 2016. The impact of social networks on perceptions of international opportunities.Journal of Small Business Management,54(2), pp.445-461. https://onlinelibrary.wiley.com/doi/10.1111/jsbm.12149/full Roy, A., Maxwell, L. and Carson, M., 2014. How is social media being used by small and medium-sized enterprises?.Journal of Business and Behavior Sciences,26(2), p.127. Sharda, R., Delen, D. and Turban, E., 2013.Business Intelligence: A Managerial Perspective on Analytics. Prentice Hall Press. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708. Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), pp.1201-1208. Whiting, A. and Deshpande, A., 2014. Social media marketing: A myth or a necessity.The Journal of Applied Business and Economics,16(5), p.74. Zeng, B. and Gerritsen, R., 2014. What do we know about social media in tourism? A review.Tourism Management Perspectives,10, pp.27-36. Fan, W. and Gordon, M.D., 2014. The power of social media analytics.Communications of the ACM,57(6), pp.74-81.