The Use Of Simulation As A Method Of Effectively Transfer...

This study validated the use of simulation as a method of effectively transfer learning into competencies, building teamwork and basic organizational skills. Limitations to this study is the small sample size, evaluation tool, and no evaluation of participants experiences of past simulation exposure. The literature review stated that the use of up to fifty percent as a clinical experience had no impact on NCLEX-RN past rates. Therefore this study could be used by educators as evidence for future training to ensure competencies of APRN. Forneris, Neal, Tiffany, Kuehn, Meyer, 2015, replicated the Dieifurest’s findings using a structured debriefing model to enhance reasoning scores in pre-licensed nursing programs. Only a few studies have been performed to measure debriefing techniques. Dreifuerst, 2012, model of Debriefing for Meaningful Learning (DML) required six components to aid the facilitator in a guided debriefing. The debriefing is an active process that engages, explores, explains, elaborates, evaluates, and improves learner’s thinking. The DML was structured to enhance clinical reasoning skills. This multi-sight study asked two questions. Does the DML model of debriefing increase the development of clinical reasoning skills compared to the traditional unstructured methods of debriefing? Second, the students’ perception of a quality debriefing. Clinical reasoning was measured using the Health Science Reasoning Test (HSRT), and the Debriefing Assessment forShow MoreRelatedTraining Performance Appraisal Career Management6842 Words   |  28 Pagesfield of human resource management, training and development is the field concerned with organizational activity aimed at bettering the performance of individuals and groups in organizational settings. It has been known by several names, including employee development, human resource development, and learning and development In simple terms, training and development refers to the imparting of specific skills, abilities and knowledge to an employee. A formal definition of training development is†¦Read MoreEmployee Training and Development4298 Words   |  18 Pageshas been devoted to an assessment of the attitudes of employees towards the effectiveness of training and development. These analysis the employee’s attitudes towards training effectiveness at four evaluation levels: reaction to training course, learning environment, behavior change and employee perceived training outcomes. Results of the study suggest that employees have positive attitude towards training effectiveness when management develop an integrated approach to training which place emphasisRead MoreAssignment - Knowledge Management11898 Words   |  48 PagesKnowledge Management Transfer Model {Techniques and Forms} [pic] Division of Personnel Department of Administrative Service State of New Hampshire Table of Contents Page Content 3-4 Introduction 4-6 Generally Accepted Definitions for Knowledge Management and Transfer 7 Knowledge Transfer Practices Chart 8-13 Developing and implementing a knowledge management/transfer plan [Steps, Forms, and Example] 14-16 Overviews of knowledge management/transfer strategies 17-41Read MoreEmployee Retention Analysis10575 Words   |  43 Pages| |10. |Research Methodology | | |ANALYSIS INTERPRETATION | |11. |Reaction, Learning, Behavior, ROI Analysis | |12. |Retention Analysis | |13. |Limitations of the Project Read MoreTraining and Development at Cadbury India Ltd, Delhi15402 Words   |  62 Pageseffective functioning of any company. The efficiency and productivity of worker working in an organization not only depends upon the skills they possesses or working environment, they are working in, but also depends upon the policy of the company of providing training to the employees according to the demand of the job. There remains a gap between the demand of the job and skills of the worker. This gap can be patch up by delivering effective training and development programs. The workers get the betterRead MoreTraining Need Analysis14680 Words   |  59 Pagesreputed Spanish bus and coach manufacturer, and subsequently the remaining stake in 2009. Hispano s presence is being expanded in other markets. In 2006, Tata Motors formed a joint venture with the Brazil-based Marcopolo, a global leader in body-building for buses and coaches to manu facture fully-built buses and coaches for India and select international markets. In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market theRead MoreBaldrige National Quality Program45979 Words   |  184 PagesExcellence THE MALCOLM BALDRIGE NATIONAL QUALITY AWARD A Public-Private Partnership Building active partnerships in the private sector—and among the private sector and all levels of government—is fundamental to the success of the Baldrige National Quality Program in improving national competitiveness. Privatesector support for the Program in the form of funds, volunteer efforts, and participation in information transfer continues to grow. To ensure the continued growth and success of these partnershipsRead MoreHuman Resource Development at 3m7996 Words   |  32 Pagesthe study 7 3. Strategic analysis 9 4. HRD need assessment 11 5. Designing HRD programs 12 6. Methods to deliver training 14 7. Effective learning in physical environment 16 8. HRD evolution programs 17 9. HRD framework 18 10. Coaching 19 11. Skill for effective coaching 20 12. Employee assistance program 21 13. Career management amp; career development 22 Read MoreOverview of Hrm93778 Words   |  376 PagesHuman Resource Management (MGT501) VU MGT - 501 T his subject/course is designed to teach the basic principles of Human Resource Management (HRM) to diverse audience/students, including those who are studying this as a supporting subject for their bachelor degree program. This course is designed to provide you the foundations of HRM whether you intend to work in HRM or not, most of these elements will affect you at some point in your career. Either you will be working with some organizationsRead MoreTraining and Development Project / Reserch Report16747 Words   |  67 Pages Thus it will assist ultimately to improve organizational performances. Therefore it is clear that Training and Development plays a crucial role in the organization. 1.2 background of the study This section will display important of the study and background of the study. Definition: â€Å"Training and Development is a formal process of changing employee behavior and motivation in the way that will enhance employee job performance and then organizational overall performance. â€Å" Thus Tamp;D improves

Relationship between Man and Nature in Emerson and Thoreau

Both Emerson and Thoreau are very deep writers or key authors who use mostly complaining in their writings but for the good cause which are relevant to the world. They were part of the same philosophical movement called the Transcendentalists who did much to create and sustain the Transcendentalist movement. The themes of optimism in their work were that both of them had tremendous optimism in the human spirit which helps man to reconnect with nature to gain a simpler understanding of life. The relationship and differences between man and nature in American Scholar and Walden are argued by Emerson stating that nature manipulate the human mind whereas Thoreau says that nature teaches human. According to Emerson, the nature manipulates the human mind. In ‘The American Scholar’, Emerson stated that the nature has the power to capture the mind of the human as the poet, artist, as it offer a unified vision and inspired the man towards his work for such as the poet, artist mus ician, architect, and so on. And it conveys a sense of well-being and of communion with the universe by its natural beauty. Emerson further states that â€Å"The nature and the spiritual element in man works together to provide human a noble character and behavior of moral and heroic human deeds. There is a particular resemblance between the processes of nature and the capabilities of man. Nature gives a right quality and impressive backgrounds against man’s higher deeds are dramaticallyShow MoreRelatedRelationship between Man and Nature in Emerson and Thoreau859 Words   |  3 PagesRalph Waldo Emerson and Henry David Thoreau were writers of 1800s during the age of romanticism and transcendentalism. Henry David Thoreau was born on July 12, 1817, in concord, Massachusetts. He began writing nature poetry in the 1840s with poet Ralph Waldo Emerson as a mentor and friend. In 1845 he began his famous two –year stay on Walden pond, which he wrote about his master work, W alden. He also became known for his beliefs in Transcendentalism and civil disobedience, and was dedicated abolitionistRead MoreRelationship between Man and Nature in Emerson and Thoreau.816 Words   |  3 Pages Thoreau and Emerson views has believe regarding simplicity, the consequence and prospective of our personality and imagination. It seems that both the Author has somewhat same views regarding the relationship between man and nature as Emerson says that actually nature is for man’s use whereas Thoreau tests Emerson’s about nature by living at Walden pond, where Thoreau discovers that simplicity in physical aspects brings importance to our brain and soul to its fullest possibility and so what imaginationRead MoreRelationship between Man and Nature in Emerson and Thoreau793 Words   |  3 PagesRalph Waldo Emerson and Henry David Thoreau is transcendentalist. Emerson wrote American Scholar which highlights on creating American’s own writings. The inspiration can be gained through the European writings. There are three important influences upon a mind of scholar that is nature, past and action. A scholar should not focus on a particular thing but should have univers al knowledge as they have to be able to gain the pride of the reader. Thoreau even focuses on the importance of nature and how natureRead MoreRelationship between Man and Nature in Emerson and Thoreau858 Words   |  3 Pagesthe nature existed before man and the man will and always shall depend on nature on every pace of the life. Starting from water, air and even the food to clothing and shelter but whereas nature, if man is extinct from the nature it would be very much peaceful for nature to survive own its own with rest of species. Nature cared man like a mother but all man could contribute was exploit nature for their greed and wants which kept on destroying nature. It is said man are outstripping the nature by 50Read MoreCompare and Contrast the Relationship between Man and Nature in Emerson and Thoreau811 Words   |  3 Pages Henry David Thoreau was born in Concord, Massachusetts on 1817, the third child of John Thoreau and Cynthia Dunbar Thoreau. He was graduated from Harvard in 1837, Thoreau returned to Concord to teach in the local grammar school, but resigned shortly in only his second week on the job, declaring him unable to impose physical punishment on misbehaving learners. It was around this time that Thoreau met Ralph Waldo Emerson, a noticeable American philosopher, essay writer and poet who had recently movedRead MoreThe Relationship between Man and Nature in Emerson and Thoreau Part 51007 Words   |  5 Pages Compare and contrast the relationship between man and nature in Emerson and Thoreau? Ralph Waldo Emerson was born on May 25th, 1803 and died on April 1882. He was a poet, lecturer and essay writer. Slowly he started to disbelieve in his religion and social believes and started to study philosophy like Plato (Transcendental, nature). Keeping in mind his philosophy studies he gave a speech on â€Å"The American scholar† in 1837. Only during 1932 â€Å"The American Scholar† became the most popular magazineRead MoreThe Relationship between Man and Nature in Emerson and Thoreau. Part 31155 Words   |  5 PagesRalph Waldo Emerson and Henry David Thoreau was very close author who wrote towards same points by criticizing the corrupted government because people were treated very badly and they were not given individual rights. They were good author who brought people together and made them understand about the system of the Transcendentalist movement in America. The governor and government itself was very poor to control the people and society due to corrupt ed leaders and government. Due to economic progressRead MoreRalph Waldo Emerson And Henry David Thoreau1336 Words   |  6 PagesRalph Waldo Emerson and Henry David Thoreau are two of the most influential writers of the Nineteenth Century. They influenced the American society and future writers to become an individual through their own writings. Transforming a movement known as Transcendentalism, both Emerson and Thoreau used this simple idea of nature, society and individualism to their advantage. Both used this simple idea to not only understand themselves, but also the world around them. Emerson and Thoreau held many ofRead MoreEssay on Emerson And Thoreau811 Words   |  4 Pagesfrom Thoreauamp;#8217;s quote, amp;#8220;If a man does not keep pace with his companions, perhaps it is because he hears a different drummer.; nbsp;nbsp;nbsp;nbsp;nbsp;Ralph Waldo Emerson and Henry David Thoreau changed our lives. How? Well, the answer is not so simple as the statement. To understand fully how they affected our lives, we have to understand the philosophy of Emerson and Thoreau, and the relationship between the two. So letamp;#8217;s begin with the relationship between EmersonRead MoreNature Ralph Walden Emerson and Henry David Thoreau Walden1693 Words   |  7 PagesSELDA PUR 2009105153 ‘NATURE’ AND ‘WALDEN’ ‘Nature’ and ‘Walden’ are two art works basically giving the similar messages to the readers. Their writers are different but one of the things which make these works similar is Henry David Thoreau is affected by Ralph Waldo Emerson’s works and ideas very much. Secondly, their essays are both inspired from transcendentalism movement. Finally, their theme are both the same, they deal with mainly the idea of ‘nature’. While comparing these two essays, it is Relationship between Man and Nature in Emerson and Thoreau Ralph Waldo Emerson and Henry David Thoreau were writers of 1800s during the age of romanticism and transcendentalism. Henry David Thoreau was born on July 12, 1817, in concord, Massachusetts. He began writing nature poetry in the 1840s with poet Ralph Waldo Emerson as a mentor and friend. In 1845 he began his famous two –year stay on Walden pond, which he wrote about his master work, Walden. He also became known for his beliefs in Transcendentalism and civil disobedience, and was dedicated abolitionist. Biography (1817-1862). Ralph Waldo Emerson was an American Transcendentalist poet, philosopher and essayist during the 19th century. One of his best-known essays is Self-Reliance.† He was born on May 25, 1803, in Boston, Massachusetts. In 1821, he took over as director of his brother’s school for girls. In 1823, he wrote the poem Good-Bye.† In 1832, he became a Transcendentalist, leading to the later essays Self-Reliance and The American Scholar. Emerson co ntinued to write and lecture into the late 1870s. He died on April 27, 1882, in Concord, Massachusetts. Biography (1803-1882). They shunned the artificiality of civilization and pursue unspoiled natures as a path to spirituality. Poetry was seen as the highest expression of the imagination. The writers also sight the world and everything in it, including human beings as the reflection of the divine soul. People used their intuition to behold God’s spirit revealed in nature or their own souls. Emerson and ThoreauShow MoreRelatedRelationship between Man and Nature in Emerson and Thoreau.816 Words   |  3 Pages Thoreau and Emerson views has believe regarding simplicity, the consequence and prospective of our personality and imagination. It seems that both the Author has somewhat same views regarding the relationship between man and nature as Emerson says that actually nature is for man’s use whereas Thoreau tests Emerson’s about nature by living at Walden pond, where Thoreau discovers that simplicity in physical aspects brings importance to our brain and soul to its fullest possibility and so what imaginationRead MoreRelationship between Man and Nature in Emerson and Thoreau793 Words   |  3 PagesRalph Waldo Emerson and Henry David Thoreau is transcendentalist. Emerson wrote American Scholar which highlights on creating American’s own writings. The inspiration can be gained through the European writings. There are three important influences upon a mind of scholar that is nature, past and action. A scholar should not focus on a particular thing but should have univers al knowledge as they have to be able to gain the pride of the reader. Thoreau even focuses on the importance of nature and how natureRead MoreRelationship between Man and Nature in Emerson and Thoreau858 Words   |  3 Pagesthe nature existed before man and the man will and always shall depend on nature on every pace of the life. Starting from water, air and even the food to clothing and shelter but whereas nature, if man is extinct from the nature it would be very much peaceful for nature to survive own its own with rest of species. Nature cared man like a mother but all man could contribute was exploit nature for their greed and wants which kept on destroying nature. It is said man are outstripping the nature by 50Read MoreRelationship between Man and Nature in Emerson and Thoreau555 Words   |  2 PagesBoth Emerson and Thoreau are very deep writers or key authors who use mostly complaining in their writings but for the good cause which are relevant to the world. They were par t of the same philosophical movement called the Transcendentalists who did much to create and sustain the Transcendentalist movement. The themes of optimism in their work were that both of them had tremendous optimism in the human spirit which helps man to reconnect with nature to gain a simpler understanding of life. The relationshipRead MoreCompare and Contrast the Relationship between Man and Nature in Emerson and Thoreau811 Words   |  3 Pages Henry David Thoreau was born in Concord, Massachusetts on 1817, the third child of John Thoreau and Cynthia Dunbar Thoreau. He was graduated from Harvard in 1837, Thoreau returned to Concord to teach in the local grammar school, but resigned shortly in only his second week on the job, declaring him unable to impose physical punishment on misbehaving learners. It was around this time that Thoreau met Ralph Waldo Emerson, a noticeable American philosopher, essay writer and poet who had recently movedRead MoreThe Relationship between Man and Nature in Emerson and Thoreau Part 51007 Words   |  5 Pages Compare and contrast the relationship between man and nature in Emerson and Thoreau? Ralph Waldo Emerson was born on May 25th, 1803 and died on April 1882. He was a poet, lecturer and essay writer. Slowly he started to disbelieve in his religion and social believes and started to study philosophy like Plato (Transcendental, nature). Keeping in mind his philosophy studies he gave a speech on â€Å"The American scholar† in 1837. Only during 1932 â€Å"The American Scholar† became the most popular magazineRead MoreThe Relationship between Man and Nature in Emerson and Thoreau. Part 31155 Words   |  5 PagesRalph Waldo Emerson and Henry David Thoreau was very close author who wrote towards same points by criticizing the corrupted government because people were treated very badly and they were not given individual rights. They were good author who brought people together and made them understand about the system of the Transcendentalist movement in America. The governor and government itself was very poor to control the people and society due to corrupt ed leaders and government. Due to economic progressRead MoreRalph Waldo Emerson And Henry David Thoreau1336 Words   |  6 PagesRalph Waldo Emerson and Henry David Thoreau are two of the most influential writers of the Nineteenth Century. They influenced the American society and future writers to become an individual through their own writings. Transforming a movement known as Transcendentalism, both Emerson and Thoreau used this simple idea of nature, society and individualism to their advantage. Both used this simple idea to not only understand themselves, but also the world around them. Emerson and Thoreau held many ofRead MoreEssay on Emerson And Thoreau811 Words   |  4 Pagesfrom Thoreauamp;#8217;s quote, amp;#8220;If a man does not keep pace with his companions, perhaps it is because he hears a different drummer.; nbsp;nbsp;nbsp;nbsp;nbsp;Ralph Waldo Emerson and Henry David Thoreau changed our lives. How? Well, the answer is not so simple as the statement. To understand fully how they affected our lives, we have to understand the philosophy of Emerson and Thoreau, and the relationship between the two. So letamp;#8217;s begin with the relationship between EmersonRead MoreNature Ralph Walden Emerson and Henry David Thoreau Walden1693 Words   |  7 PagesSELDA PUR 2009105153 ‘NATURE’ AND ‘WALDEN’ ‘Nature’ and ‘Walden’ are two art works basically giving the similar messages to the readers. Their writers are different but one of the things which make these works similar is Henry David Thoreau is affected by Ralph Waldo Emerson’s works and ideas very much. Secondly, their essays are both inspired from transcendentalism movement. Finally, their theme are both the same, they deal with mainly the idea of ‘nature’. While comparing these two essays, it is

Athenian Acropolis Paper Free Essays

The Athenian Acropolis could be considered the most representative of the Greek Acropolis. The Athenian Acropolis is located on the top of a mountain and it was used as a defense and as a site of the main places of worship. The entrance to the Acropolis is a gate called Propylaia performed by the architect Mnesikles. We will write a custom essay sample on Athenian Acropolis Paper or any similar topic only for you Order Now At the front right side of the Propylaia, there is an Ionic building named the Temple of the Athena Nike designed by Kallikrates. A great statue of Athena created by Phidias, was originally stood in the center. To the right of where this sculpture was, there is the Parthenon. The architects that carried out this building were Iktinos and Kallikrates. The Parthenon is a Doric temple, which was designed with slight corrections in order to counteract the optical effects of perspective; therefore, all apparently straight lines were actually slightly sculpted curves in order to create harmony. To the left and at the end of the Acropolis, it is the Erechtheion, which is an Ionic temple and it has a platform supported by six caryatids. Elgin was a British ambassador in Constantinople, he had the idea to take all the monuments of the Parthenon sculptures and take them to his country. As ambassador, he received some papers from the Ottoman sultan to take some pieces from the floor of the Acropolis. Elgin took most of the sculptural decoration of the monuments, columns, and hundreds of pieces and moved to England, and then he sold them to the British Museum where they are still displayed. The Elgin Marbles must return to Athens. Athens was attacked by the Persian soldiers. The Athenians had to leave the city. Later the Athenians defeated the Persians, but Athens was on ruins and it had to be rebuilt. The man in charge about the reconstruction was Pericles. He reunited the better architects, sculptors and artisans and they rebuilt the city. The Propylaia is the entrance to the Acropolis. It was built on 437—432 BCE. The architect in charge of this building was Mnesikles. The centerpiece of the Propylaia has six Doric columns on the fronts, and inside there are two halls separated by a wall with several doors. On each side, two terraces with gates gave access to the interior rooms. One of this terraces displayed pictures from that time. It was built with pentelic marble. The temple of Athena Nike was built on 427—424 BCE. The project was commissioned to Kallikrates, an architect who also worked in the construction of the Parthenon. It is made by Pentelic marble. On both fronts have four Ionic columns of limited height. Among its decorations, it had beautiful sculptures carved on it, and especially a frieze decorated with reliefs representing the fight of the Athenians against the Persians. Something that stands was a relief of Athena holding her sandal. These sculptures are made with great delicacy and elegance of the clothes. The Parthenon was built on 447—438 BCE. The architects of this building were Iktinos and Kallikrates. It is a Doric temple. It consisted of eight columns on its two main facades and seventeen on the sides surrounding the entire temple. The front of the west represents the fight of Athena and Poseidon to get the patronage of the city. The frieze shows the representation of the Panathenaic procession, the most important religious festival in Athens. The scene is along the four sides of the building and includes figures of gods, beasts and about three hundred and sixty people. The Parthenon had the great statue of the goddess Athena Parthenos, who made Phidias. It was 38-foot-tall and made with gold and savory. The Erechteion is an Ionic temple. It was built on 421—405 BCE. The Erechteion is on the north side of the Acropolis of Athens in honor of Athena and Poseidon. This temple is the achievement of an asymmetric building, with a complex floor that consists of three sections dedicated to different gods. The main porch has six columns on its front, with its interior divided into different zones, a statue of Athena carved in wood was here. The second part corresponds to the north porch, which was decorated with four columns in front and two on the sides. On the left are three holes, which according to mythology, they were made by Poseidon’s trident. The south porch of the Caryatids is a small gallery of great beauty because of the sacred statues that serve as columns. The Caryatids are supporting the architrave. Those that are on the Erechteion right now are copies of the originals. The originals are in the Acropolis Museum and the British Museum. Some of the arguments about the Parthenon Marbles should return to Greece are that the marbles belong to the Parthenon which is a universal monument and not only belong to Greece. If all the pieces return to Greece, historians would be able to analyze better the Parthenon and they could come up with conclusions or discover new things if it is appreciated as a whole. Another argument is that Elgin did not have the permit to take pieces from the Parthenon, he just had permit to take a few pieces from the floor. The Parthenon Marbles are not the principal attraction in the British Museum, in the other hand if they return to Athens, tourists, historians and the Greeks can observe and analyze them in a better way. Some sculptures were sculpted in order to keep them white but this caused damage to the sculptures because the original paint was removed. One of the arguments why the British Museum does not want to return the pieces is due to Pollution, but now Athens has a museum next to the Parthenon which it is acclimated in order to prevent damage to the Marbles. At the British Museum, there are amounts of other treasures, and the Parthenon Marbles are unique in the world that is why they should be returned to Greece, because they are part of its history and heritage. On the other hand about this debate, there are also arguments about why the Parthenon Marbles should stay in the British Museum. One of the arguments by which the Parthenon Marbles should stay at the British Museum is that it is the most visited museum in the world and has no cost. People already know that the Parthenon Marbles are at the British Museum, they have been there for years, therefore; they are already an important collection of the Museum. Some experts say that the Parthenon Marbles should be returned. But others say they are safer in museums in other countries. In the case of the Parthenon Marbles, for example, experts claim that they are protected from pollution in Athens. If the museum returns the Parthenon Marbles a global war can begin and countries can start claiming their treasures. The Parthenon Marbles have been at the British Museum by years in a good condition, if they return to Athens can be damaged during the transfer. Greece must be grateful to the British Museum for taking care of these marbles and should stay at the British Museum for standing there too many years. That is why the Parthenon Marbles should stay at the British Museum. I think what it really a matter is where the marbles are. The Parthenon Marbles were created as an integral part of the temple. I am studying Travel and Tourism, and I know that when people travel or go to museums, they like to see and enjoy the complete exhibition, not only a few parts of the exhibition or collection. That’s why I think the Parthenon Marbles should be in their original place which is Greece. The marbles are not the principal attraction in the British Museum, they should be in their original place so that tourists can appreciate the entire collection. The Parthenon Marbles are a symbol of Greece culture and they should be to the place that they belong. How to cite Athenian Acropolis Paper, Papers

Social Networking in the Business Settings-Samples for Students

Question: Identify the advantages and the disadvantages of the use of social networking in the Business. Answer: Introduction Social media was once considered only a medium of connecting people. It was basically a kids tool and no business can use it to gain profit out of it. Soon these sceptics proved to be wrong and now it is considered as a useful tool for every business in various grounds primarily in their promotion. It is useful in gaining customers valuable insights, increase brand awareness and loyalty, run targeted ads with real time results, generate higher converting leads, provide rich customer experiences, increase website traffic and search ranking, identify competitors activity, share content faster and easily, geo-target content, build customer relationship and many more. As there are advantages, there must be some disadvantages that come along with it. The report will be flowing in a direction to identify these advantages and disadvantages of using social networking in the business organizations (Whiting and Deshpande 2014). A thorough literature review has been carried out in the following . Project objectives and scopes are also identified in the following research proposal. Project Objective To critically analyse the applications of social networking in Business Organizations. To identify the advantages and disadvantages of using social networking in the business. To critically evaluate the promotional activities of business organization through social networking. Project Scope The scope of the projects lies within the history of development of social networking and the point of views of business organizations towards it. The change in the viewpoint and the impact will also be considered. Literature Review Social networking and its use in Businesses Social networking can be represent as a structure in the internet that joins people with common interest. Its sole purpose is to connect people. Facebook, Pinterest, twiter are the msot common social networking sites that are used by people around the world. It has become an integral part of almost every business around the world. It has considerably modified the thinking of the entrepreneurs. It not only contributes in providing information to identify new opportunities, but also helps to in the process of implementation. The social networks help in triggering the enactment of opportunities of the international businesses by bringing modification in the way business organizations see the feasibility and desirable opportunities. The evaluation of opportunities by experienced international businesses inclined to be linked with their strong network ties. The new companies gain benefits from these experienced well-established organization for setting up their business. Marketing and pro motions are the two important grounds where the social networking comes into action for the international organizations. It is considered as the fastest means of getting public attention and recommendations (Nowi?ski and Rialp 2016). Business transformation Social network is playing vital role in changing way of communication, creation, collaboration and consumption. It is one of the important transformative approaches taken by the business organizations in information technology, within and outside the organization. It directly influences in promoting the products and services and transformed the way. Popular social networking sites like facebook, twitter, instagram and many more are used in the process. Business organizations are using these social networking sites not only for promoting their products but also to build customer relationship by allowing them to place their opinion asking their feedback. It helps organizations in their social and economic value creation. They are placing ads with the help of e-business management team that is often found in the social networks that directly links to the business page of the company. It completely reframed the business models of the companies. It has also impact on the CSR policy of the companies (Aral, Dellarocas and Godes 2013). It also has advantages on Customer Relationship Management. CRM is influenced by both social network marketing and customer-centric management, which believed to have interactive effect in formation of firm level capabilities (Trainor et al. 2014). The application of social media helps the organization to implement innovative form of communication and co-create content with the customers. Transformation in the society is currently forcing the business organizations to make their presence in the social network platform. The social network can be integrated in the business organization is several ways depending on the desired benefits and the usage. The relationship-based interaction model with the customers is improving the social value of the organization (Tiago and Verssimo 2014). Advantages Various advantages can be identified of using the social network as a valuable tool for the business organization. The following part of the proposal will be conducting research based on existing literatures that are available in the market. This part of the literature review will be identifying the advantages and a critical analysis will be done based on that. Customer Insight Social networking provides a huge amount of valuable data on the customers that can provide an insight of their likings and dislike which will in turn help the business to focus on the customer satisfaction. These relevant data help to take smarter business decisions. The business that did not include social networking in their business model needs to conduct survey, which needs greater capital investment. Moreover, question of reliability remains in the data acquired from the survey (Roy, Maxwell and Carson 2014). Amazon adopted this advantage and used it for serving their customers in an efficient way. Brand awareness and loyalty Presence in social network will increase the brand recognition as the business will be engaged in a global audience of customers. It provides a greater exposure of the company, which in turn will create a strong customer base. It can also show potential improvement in brand loyalty. Customer satisfaction and brand loyalty are two sides of a coin which cannot be separated from one another. For gaining high brand loyalty, it is important to get the customer insight from the social networking sites. This process brings benefit to the company. It takes more time and money to spread brand awareness to the customers outside social network in the age of technology (Kim, Lim and Brymer 2015). Australia based digital marketing company WME has come a long way since their opening in 2007 with the help of various social networking sites as the promotional platform. Inbound Traffic The number of customers is restricted to the usual customers for the companies who did not make their presence in the social networking sites. Hence, it can be said that, social networking is a gateway for the business to develop the number of customers. It will reduce the difficulties in reaching anyone other than the loyal customers. More the number of profile one make for their business in social media, more the chances are to get customers attention (Leung et al. 2013). Making different pages for different target population will increase the brand awareness among the customers. It will also supplement in increasing conversion rate. The higher conversion comes with increased visibility. Increased interaction like frequent commenting, sharing content, and posting status will in turn increase the visibility of the business which will increase the conversion rate (Nord, Paliszkiewicz and Koohang 2014). Macys is a international clothing store who actively uses the social networking si tes like facebook, instagram in the process. Reduced marketing Cost Potential advantages can be identified in making marketing budget of the business organizations. It is also the most cost-efficient advertising strategy that is available today. It is also gaining importance in destination marketing organizations. The popularity of the strategy is due to the low cost and wide range of accessibility. The businesses can access the global market with ease. Almost everyone in developing and developed countries is accustomed with the social network and uses them in their daily life. Hence, it is a golden opportunity for the companies to promote their products and services (Fan and Gordon 2014). It also cut down the marketing budget of the company. They can access global market with such low price using the social networks. The impact of this on the customers also shows higher potential than other marketing strategies for the same reason. With low investment in marketing, business can utilize their capital in other fields which will gain benefit to the org anization (Hays, Page and Buhalis 2013). Customer Satisfaction The use of social networking sites as an integrated tool of business management has considerably changed the seller and buyer interaction. The use of social media by the salesperson has indicated improvement in information communication behaviour, which simultaneously enhances customer satisfaction and salespersons responsiveness. Customers are enabled to provide opinion about the company on their social networking websites which can supplement in creating value of the company by bringing modification to satisfy customers needs. The salespersons better responses in social network proved to show positive impact in customer satisfaction. It is a promising medium business can use to communicate information to customers. For the purpose, the salesperson needs to enhance their behavioural skills to increase customer satisfaction. Goals with relation to social media need careful assessment from the manager to make proper use of their sales force. Hence, using social networking made it easi er for the company to provide customer satisfaction which out facing major challenges like collecting data on the customers opinion (Agnihotri et al. 2016; Hudson and Thal 2013). Dan Murphys, a Australian liquor company using facebook as a platform to interact with the customers to gain better insight for look after the customer satisfaction issue. Thought Leadership Creating a good profile by making well written and insightful content on the social media can brush up the leadership skills in the particular field. There is no single way of becoming thought leader; it demands work that can be supported by online networking tool. To become an expert in the field, social media is a good medium to establish ones presence (Jeske and Shultz 2016). Disadvantages As there are advantages in using social network in the business strategy, there are disadvantages too. Different approaches are required for making profitable use of the social network, failing of which can also have negative impact on the business. Proper planning is necessary for avoiding these unwanted circumstances. Some of the major disadvantages are identified in this report. Promotion Management via Social Networks Promoting through social networks requires active management of the presence, lack of which can bring no real time benefits. Moreover, mismanagement can also create negative impression of the business to the potential customers, which requires utmost avoidance. Potential risk lies on unwanted or inappropriate behaviour on the social network page (Ngai, Tao and Moon 2015). Moreover, exposure needs to be managed in appropriate manner. The low exposure will fail to establish the brand value to the customers. Likewise, high exposure also has its effect on the social networks. Extra exposure will attract the risks like negative feedback, information leaks or even hacking. These risk factors need to be eliminated with utmost priority (Sharda, Delen and Turban 2013). Burger King is one of the companies whose social networking promotion backfired on them due to their inconvenient tag line. Maintenance effort As the social network needs daily update, it requires daily monitoring on regular basis. Failing in monitoring the pages on a daily basis can potentially reduce the brand value of the organization. One needs to implement additional resources for the above reasons. It will help maintaining the online presence of the business. Hence, it is important for appointing extra force that will again require extra investment in the business (Laroche, Habibi and Richard 2013). On the other hand, it will become easier for the owner to handle the situation much easier. The handler must have experience of marketing and also social network strategy as these are required to maintain and increase the benefits of the business. The manager with low expertise will surely fail in preparing clear marketing strategy based on social networking will in term reduce the benefits of the business (Zeng and Gerritsen 2014). Company like Amazon spends a huge amount of money in maintaining their social network pages for their promotion which consumes a noticeable portion of their profit. They need to decrease their investment in social networking pages to increase their profit margin. Policies and procedures These risk factors regarding the social networking can be managed by preparing policy and following proper procedures carefully beforehand. Claiming something about one business, that is not true or misleading on the social network page can reduce customer base. Business can also be fined judging on the severity of the crime. Misleading information about the competitors or the rank of the business in the market or customer testimonials and fan posts are such things that can make business pay for the crime (Dijkmans, Kerkhof and Beukeboom 2015). EBay is currently facing challenges due to their poor policies in customers feedback channel in their social networking pages. It resulted in a continuous downfall in customers satisfaction of the company. Literature Gap The scholarly works that are available in the internet have focused more on the advantages of using social networks by various businesses. The literatures on the disadvantages or the cons of using social networking as an integral part of the business strategy are comparatively few in number. Moreover, only a few literatures provide insight on the necessary procedure required in earning these advantages and fewer talks about the procedure of overcoming the disadvantages. This is a wide range of vacuum in the research work which can be studied. Nonetheless, there are hardly any study is engaged in the analysing scopes for the small businesses firms in using social network marketing. The procedure and advantages mentioned in the articles are for the big international firms. Hence, it is necessary to conduct a study on the ground level and identify the small businesses that are using social networking for their promotional activity and the advantages they are enjoying out of it. Conclusion Conclusion can be drawn from the above discussion that there are potential advantages of social networking in business organizations. It has various applications in the business, apart from only marketing. Social and economic value can be increased using social networking websites and also the customer value can be hiked. Advantages of using social network are identified from the studies that have been conducted earlier. They are brand awareness and loyalty, customer insights, inbound traffic, business transformation, reduction advertising cost and many more are identified and discussed thoroughly in the report. Different disadvantages are also identified and analysed. Suggestion is also provided in overcoming the cons of using the social networking in business. The final part of the business proposal is the literature gap, where the required areas of study have been identified with valid reasons. Reference List Agnihotri, R., Dingus, R., Hu, M.Y. and Krush, M.T., 2016. Social media: Influencing customer satisfaction in B2B sales.Industrial Marketing Management,53, pp.172-180. Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issuesocial media and business transformation: a framework for research.Information Systems Research,24(1), pp.3-13. Dijkmans, C., Kerkhof, P. and Beukeboom, C.J., 2015. 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